Embrujo was born
Two women. Two cultures. One vision.
Belen Getachew
Alondra Mondragón
Her work in hospitality taught her that the most powerful experiences are carefully curated from the atmosphere of a room to the drink that fills the glass.
Her Ethiopian heritage deeply influences the philosophy behind Embrujo: resilience, strength, and respect for legacy.
A reminder that if something exists clearly in your mind, it is worth building in the world.
To bring the vision to life, she called a childhood friend in Mexico, Alondra Mondragón.
With experience in marketing and spirit brands, Alondra understood both the industry and the soul of Mexico. What started as a conversation became a mission.
For more than two years they traveled across Mexico, researching, tasting, refining, and rebuilding the idea. They were not just creating tequila. They were building a cultural bridge between Ethiopia and Mexico.
